Union Bank’s Enabling Success Commercial Tops The Most Viewed Nigerian Ads

Live with Lynda announces most watched Nigerian Ads; Union Bank’s Enabling Success commercial tops the list.Those who have seen the impressive Enabling Success short film by Union Bank might not be surprised to learn it emerged the “most viewed Nigerian Ad’ in a recent review by advert critic, Live with Lynda.



The TV commercial hit 3 million views on YouTube a few days ago, less than 5 months after its 2018 Independence Day release. By crossing the 3 million viewership mark, the commercial now stands as the most watched Nigerian advert on Youtube.

It’s interesting to note that these figures do not include the millions of views it has also gathered across different social media platforms. Some of us kind of saw it coming, though.

That TVC is a fine work of Art! The inspiring 2-and-a-half minute film beams the spotlight on different aspects of the Nigerian society, highlighting the need for people to hope and work for a better future.

Viewers   have   smiled,   applauded   and   even   shed   a   few   tears   as   they   identified   with   the characters   of   the   commercial.

From   a   taxi   driver   battling   societal   forces   that   threaten   his fledgling business, to a youth corps member hoping for a better future; from a photographer wishing for better social amenities to a young mother struggling to balance her career and the home front.

The commercial painstakingly paints the daily struggles and disappointments of the average Nigerian and firmly reiterates Union Bank’s commitment to support the people in their bid to rise above the odds and live more successful, fulfilling lives.

Unlike   the   typical   bank   advert   which   focuses   on   marketing   the   institution’s   products   andservices, the short film communicates strong themes of introspection, perseverance, healingand hope of a better future for Nigeria and her people.

The commercial has continued to gather positive reviews across board. An entirely indigenous production, the television commercial was co-ordinated by Image & Time brand agency, shot by Nigerian-owned Lighthouse Television and Film works and was filmed in various cities across Nigeria.

Watch commercial below......